Privacy Policy.

Who we are

Kings Heathrow Taxi is a owner-operator licensed private hire vehicle (PHV) service based in Aylesbury, Buckinghamshire. We operate fixed-price airport transfers exclusively from London Heathrow Airport.

For data protection purposes we are the data controller. Contact: [email protected].

What data we collect

We collect three types of data:

• Booking data — name, phone number, email address, pickup terminal, destination address, date/time, passenger count, flight number, and any notes you give us.
• Communication data — your messages to us (email, SMS, WhatsApp) and our replies.
• Site analytics — anonymous traffic data (pages visited, device type, country) via Google Analytics 4. No personal identification.

Why we collect it

• To fulfil your booking — name + phone + email to confirm, terminal + flight number to track your arrival, destination address to plan the route. Legal basis: contract.
• To improve service — anonymous analytics to understand which routes and pages are most useful. Legal basis: legitimate interest.
• To meet legal obligations — UK private hire regulations require booking records to be retained. Legal basis: legal obligation.

Who we share it with

We share data with a small number of essential service providers, all under written data processing agreements:

• Web3Forms — processes the booking form submission and emails it to us. Web3Forms privacy policy.
• Cloudflare — hosts the website and email forwarding. Cloudflare privacy policy.
• Google Maps Platform — calculates route data and addresses. Google privacy policy.
• Google Analytics 4 — anonymous traffic analytics. Google privacy policy.
• TruConversion — anonymous heatmap and session recording analytics to understand how the site is used and improve the booking experience. Recordings have personal data masked by default. TruConversion privacy policy.

We do not share your data with marketing companies, data brokers, or advertising networks. We do not sell your data to anyone.

How long we keep it

• Active booking data — kept until the journey is complete + 12 months for receipt / dispute purposes.
• Communication history — kept for 24 months after the last contact.
• Financial records (for HMRC) — kept for 7 years as required by UK tax law.
• Site analytics — kept for 26 months in anonymised form; no individual identification.

Your rights under UK GDPR

You have the right to:

• — Access the personal data we hold about you
• — Correct any inaccuracies
• — Request deletion (subject to legal retention rules above)
• — Object to processing
• — Receive a copy of your data in a portable format
• — Withdraw consent (for analytics) at any time
• — Complain to the Information Commissioner's Office (ICO) at ico.org.uk if you're unhappy with our handling

To exercise any of these rights, email [email protected]. We respond within 30 days.

Cookies

We use essential cookies for site operation and (with your consent) Google Analytics for traffic measurement. You can refuse analytics cookies via the cookie banner without affecting site function.

Changes to this policy

We update this policy when our practices change. The "Last updated" date at the top shows the most recent revision. Substantial changes will be highlighted on the homepage for 30 days.

Questions

Any question, complaint, or data request: [email protected].